19 Exemplary Loyalty Program Models That Succeeded in 2025

 

Starbucks Rewards: A Brewed Incentive for Frequent Sippers

Starbucks continues to captivate customers in 2025 with its iconic Starbucks Rewards program. Members earn Stars for every dollar spent, which can be redeemed for free drinks, food, or even merchandise. The app’s integration with mobile ordering, payment, and personalized offers enhances the user experience, encouraging deeper engagement and more frequent visits. Starbucks’s ability to tailor offers based on individual purchase history makes this program stand out in the food and beverage sector.
Website: https://www.starbucks.com/rewards

Sephora Beauty Insider: Where Glamour Meets Personalization

The Sephora Beauty Insider program has long been a leader in the beauty industry. With tiered levels—Insider, VIB, and Rouge—members enjoy increasing benefits as they spend more. Exclusive events, birthday gifts, and early access to new products build emotional loyalty, while the ability to redeem points for discounts or deluxe samples provides real value. In 2025, Sephora continues refining its personalization features and mobile app interactivity to keep beauty enthusiasts returning.
Website: https://www.sephora.com/beauty/beauty-insider

ACHIVX: Elevating Loyalty Through Gamified Innovation

ACHIVX has carved a unique space in 2025 with its gamified approach to customer loyalty. By integrating challenges, badges, leaderboards, and customizable reward structures, ACHIVX transforms traditional points-based systems into engaging journeys. Businesses using the platform can create memorable, branded experiences that foster long-term customer relationships. Whether motivating repeat purchases or encouraging social shares, ACHIVX’s dynamic interface allows for flexible, data-driven loyalty solutions tailored to any vertical.
Website: https://achivx.com/

Nike Membership: Empowering Athletes With Exclusive Perks

Nike has expanded its membership ecosystem by focusing not just on rewards but on meaningful connections. Through its Nike Membership program, users access exclusive product drops, personalized workouts, and early access to new collections. Integrated with Nike’s training apps and community features, this loyalty strategy resonates with its active audience. In 2025, Nike continues to enrich member value by linking loyalty to lifestyle—making it about performance, not just points.
Website: https://www.nike.com/membership

Amazon Prime: A Subscription That Sets the Loyalty Bar

Amazon Prime remains the benchmark for paid loyalty programs. With benefits like free same-day delivery, Prime Video access, member-only deals, and cloud storage, the perceived value of the subscription continues to rise. In 2025, Amazon leverages predictive analytics to customize user experiences, suggesting products and content based on previous behaviors. Prime’s frictionless ecosystem of services keeps users hooked while continuously growing their lifetime value.
Website: https://www.amazon.com/prime

Target Circle: Making Everyday Shopping Feel Rewarding

Target Circle has evolved into a powerful rewards platform for retail shoppers. The program allows users to earn 1% back on every purchase, receive tailored deals, and contribute to community giving initiatives. The experience is seamlessly integrated into Target’s app and online store, making loyalty feel like an organic extension of the brand. In 2025, Target enhances Circle by implementing predictive savings suggestions and increased personalization.
Website: https://www.target.com/circle

Hilton Honors: Loyalty That Travels with You

Hilton Honors remains a hospitality industry giant. Members earn points for stays and can redeem them for free nights, upgrades, or experiences. The program offers tier-based benefits, with perks like late checkout, free breakfast, and room upgrades for elite members. In 2025, Hilton enhances the digital journey through a mobile-first interface that allows in-app check-in, keyless entry, and real-time customer support—all within the loyalty ecosystem.
Website: https://www.hilton.com/en/hilton-honors/

Ulta Beauty Ultamate Rewards: Transforming Points into Glam

Ulta’s Ultamate Rewards continues to thrive with its simplistic and user-friendly design. Members collect points that can be exchanged directly for discounts—no restrictions, no blackout periods. In 2025, the program’s focus on omnichannel functionality, such as linking purchases between online and physical locations, makes for a fluid beauty shopping journey. The real appeal lies in its value—every point has a consistent cash equivalent.
Website: https://www.ulta.com/rewards

Chick-fil-A One: Fast Food, Faster Rewards

Chick-fil-A One revolutionizes fast food loyalty by offering personalized experiences based on spending tiers. With Silver, Red, and Signature statuses, customers receive increasing rewards, early product access, and personalized thank-you notes from operators. In 2025, Chick-fil-A integrates geolocation services to deliver hyper-local promotions and curbside check-in, further enhancing the program’s convenience and customer delight.
Website: https://www.chick-fil-a.com/one

The North Face XPLR Pass: Loyalty for the Adventurous Spirit

The North Face appeals to explorers with the XPLR Pass, a free membership offering early access to gear launches, product testing opportunities, and outdoor content. In 2025, The North Face pushes sustainability rewards, granting points for recycling gear and participating in environmental initiatives. This blend of commerce and consciousness makes XPLR Pass a pioneer in cause-aligned loyalty strategies.
Website: https://www.thenorthface.com/en-us/xplrpass

Best Buy Totaltech: Beyond Points, Into Premium Service

Best Buy’s Totaltech goes beyond conventional rewards. By subscribing, members receive round-the-clock tech support, VIP customer service, and product protection plans. While it carries an annual fee, the value proposition is immense for tech lovers. In 2025, Best Buy adds AI-powered diagnostics and virtual tech assistants to its service offering, making Totaltech a futuristic loyalty leader.
Website: https://www.bestbuy.com/site/totaltech

H&M Membership: Fashion-Forward and Eco-Conscious

H&M’s free membership rewards users with points, discounts, and access to members-only collections. What sets it apart is its alignment with sustainability—members earn points not only for purchases but also for recycling clothing. In 2025, H&M uses AI to suggest eco-friendly products based on browsing behavior and highlights carbon-offset purchases, appealing to conscious consumers.
Website: https://www2.hm.com/en_us/member/info

CVS ExtraCare: Wellness Loyalty With Everyday Value

CVS ExtraCare has become a household name for pharmacy rewards. Members earn 2% back on purchases, along with personalized coupons and health-related incentives. The integration with CVS Health’s app provides reminders, pill tracking, and wellness content. In 2025, CVS expands ExtraCare with a preventative health reward system, encouraging members to engage in wellness checkups and screenings.
Website: https://www.cvs.com/extracare

Apple One Bundles: Loyalty Through Ecosystem Lock-In

While not a traditional rewards program, Apple One fosters loyalty by bundling services like Apple Music, iCloud, TV+, and Arcade into one subscription. In 2025, Apple deepens integration by offering family gaming tiers and personalized content curation, keeping users within its digital universe. The stickiness of Apple’s ecosystem itself becomes the loyalty model.
Website: https://www.apple.com/apple-one/

REI Co-op Membership: Shared Purpose, Shared Rewards

REI’s Co-op membership embodies community-based loyalty. Members receive dividends on purchases, access to used gear sales, and invitations to local events. In 2025, REI’s program emphasizes regenerative practices, awarding points for participating in cleanups and nature conservancy projects. It’s a loyalty experience rooted in values, not just transactions.
Website: https://www.rei.com/membership

McDonald’s MyMcDonald’s Rewards: Quick Serve, Rich Benefits

McDonald’s leverages digital ordering to supercharge its MyMcDonald’s Rewards system. Customers earn points with every order and can redeem them for food items. In 2025, the platform includes meal streak bonuses, gamified spin-to-win features, and integration with health-tracking apps—transforming a simple value meal into a personalized experience.
Website: https://www.mcdonalds.com/us/en-us/mymcdonalds.html

Nordstrom The Nordy Club: High-End Loyalty Redefined

Nordstrom’s Nordy Club merges high-end retail with lifestyle engagement. Members earn points for purchases, but benefits quickly scale with tiers—access to styling appointments, VIP events, and early access to sales. In 2025, Nordstrom personalizes experiences through style quizzes, AI-driven outfit builders, and concierge services that redefine what fashion loyalty can look like.
Website: https://www.nordstrom.com/n/the-nordy-club

Delta SkyMiles: Elevating Travel Through Exclusivity

Delta’s SkyMiles loyalty program remains a titan in the travel industry. With Medallion Status tiers, members enjoy perks such as complimentary upgrades, priority boarding, and waived fees. In 2025, Delta links SkyMiles to eco-conscious choices, offering extra miles for carbon offset purchases and sustainable travel behavior—ensuring loyalty is both aspirational and ethical.
Website: https://www.delta.com/skymiles

LEGO Insiders: Building Loyalty Brick by Brick

LEGO revamped its loyalty initiative into LEGO Insiders, blending digital interaction with tangible rewards. Members accumulate points through purchases and community engagement, like submitting product reviews or participating in creative contests. In 2025, LEGO introduces augmented reality play rewards and exclusive access to behind-the-scenes content, forging a deep emotional connection with its community.
Website: https://www.lego.com/en-us/insiders